Green protocol for energy efficiency and environmental sustainability of Italian film industry
The global film industry is responsible for two percent of global CO2 emissions. And Italy is no exception.
If all of the film production companies adopted sustainability protocols for their productions, in Italy alone energy consumption and relative emissions from this sector would drop by around 20 percent. These are the conclusions of the “#CinemaInClasseA” (Class A cinema) convention organised in Rome by ENEA and Green Cross Italia, where experts and important figures from the sector – figures in hand – analysed consumption and possible savings for Italy’s film industry.
“There are at least three different approaches currently present in the film industry. To increase energy efficiency and reduce CO2 emissions along the whole chain, a single sustainability protocol is needed. This should be recognised at the national level by MiBACT (Italian ministry of heritage, culture and tourism) and by the regional Film Commissions, allowing measurement of consumption and assessment of impacts in order to then plan measures for environmental qualification of the film-production process. We also hope that adopting such a protocol will support production companies when applying for public funding”, explained Marco Gisotti, Director of the Green Drop Award, awarded by Green Cross Italia at the Venice Film Festival to the film in the running which best interprets sustainability themes.
“The potential of energy efficiency” – underlined Antonio Disi of ENEA, coordinator of the National Campaign for Energy Efficiency entitled Italia in Classe A, promoted by the Ministry of Economic Development – “would be even wider, also including the world of cinema theatres with works on lighting systems that would allow savings of up to 60 percent, and on air-conditioning systems, which represent the largest costs and would allow a reduction in consumption of up to 15 percent.” Just consider that a multi-screen cinema can consume up to two million kWh per year, equal to the electricity consumption of around 750 Italian families, and there are 516 multi-screen cinemas, 650 cinema-theatres and 2,396 single-screen cinemas in the country.
“To reach these results” – added Mr Disi – “a joint effort is required which involves institutions and the leading associations in the category, including ANICA, ANEC and ANEM, the representatives of actors, writers, directors and technical staff, and the Film Commission. Here at ENEA, together with Green Cross Italia, we are ready to support this process which can certainly contribute to reaching the global objective.”